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Advanced Executive Certificate in Business Management in Digital Era

  • Batch: 1
  • Duration: 11 months
  • Class Start: 30 April 2023
  • Class Timing: Sundays from 10.30 a.m. to 01.00 p.m. IST
Registration closes on 19th Jan, 2023
Learn Various Digital Models and Strategies Across Domains
Master In-Demand Digital Business Applications
Become a General Manager with Advanced Digital Skills

Why should you enrol for this course?

Who can enrol for this course?

For Indian Participants

Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline

For International Participants

Graduation or equivalent degree from any recognized University or Institution in their respective country
  • Minimum of 5 years of professional and relevant work experience

What will you learn in this course?

  • Introduction to a Digital Business
  • Drivers and Accelerators for Digitalization
  • Components of a Digital Business
  • Types of Digital Business Models
  • Benefits of Digital Business Management

  • Understanding the New Age Customer
  • Traditional vs Digital Marketing
  • Paid Marketing (PPC/SEM)
  • Display & Video Marketing
  • Organic Marketing (SEO)
  • Social Media Marketing
  • Digital Media Analytics
  • Building an Effective Digital Marketing Plan

  • Using Digital HR to Improve HR Processes
  • Cloud based Human Capital Management
  • Recruitment using Technology and Social Media
  • Leveraging SMAC for Employee Engagement
  • Analytics in Compensation Benchmarking & Management

  • Demand for Digital Financial Services
  • Digital Finance Ecosystem and Services
  • DFS Business Models
  • Digital Financial Supply Chain
  • DFS Agent Networks
  • Risk and Fraud Management in DFS
  • Regulations and Policies

  • Supply Chain & Relevance of Its Digitalization
  • Network Designs of Supply Chain Models
  • Forecasting Demand and Planning Procurement
  • Logistics and Transportation
  • Supply Chain Analytics
  • Digital Transformation of Supply Chain

  • Understanding Digital Business Strategy
  • Consumer Behavior Influencers
  • Business Models
  • Operational Processes
  • Customer Touchpoints
  • Strategizing Implementation and Change Management
  • Digital Strategy vs Digital Transformation

  • Using Data to Drive Decisions
  • Experimentation & Innovation
  • Solution and Scale for Customer Value Imperative
  • Digital Technology Applications
  • Leading and Surviving Disruption
  • Leadership in the Digital Era
  • Governing Laws and Regulations
  • Cyber Security in Digital Business

Need help? Talk to our counsellors

+91 9810241746

What are the differentiating features of this course?


certifcate zoom Click to Zoom
The actual certificate might slightly differ from the sample certificate

Certificate of completion for participants successfully passing the evaluation criteria. Certification of participation for participant only meeting the requisite attendance criteria

What is the fee for this course?

The program Fee is
$2,600 (Inclusive of all Taxes)
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What is job outlook for this domain?


Program Details
Admission Process
Fees & Financing
Refund and Deferral

Advanced Executive Certificate in Business Management in Digital Era is an online program and classes for this program are live, virtual and Instructor-led

Advanced Executive Certificate in Business Management in Digital Era extends over a duration of 11 months (~1 year). All the live classes will be conducted on Sunday mornings

This programme is offered by E&ICT Academy IIT Guwahati in partnership with Edureka. All aspects related to admissions, coordination, student relations and support will be managed by Edureka

This curriculum for the Advanced Executive Certificate in Business Management in Digital Era course is curated by Edureka and approved by E&ICT Academy IIT Guwahati. After completing the course, you will receive a certificate of completion/ participation from E&ICT Academy IIT Guwahati

Right Management is a unit of Manpower Group, a US headquartered leading global workforce solutions company. Right Management India (RMI) is a global leader in Career Transitioning, Talent Management and Leadership Development. Through RMI, as participants of this course, you will receive a 6 month long individualized and personalized career support service tailored to suit your specific career progression aspirations

The 6 month long career support service extended by Right Management India, to you as a participant of this course, includes in person contact hours every month covering counselling, career coaching sessions as well as intensive interview cracking sessions. You will also receive intensive 3 months of Job Search Support for the last 3 months. In addition to these individualized and personalized service, you will also be given access to the RightEverywhere platform which holds a repository of tools on self-discovery, career alignment, action planning, salary negotiation techniques etc.

The live classes for this course will be held on Sundays from 10.00 a.m. to 01.15 p.m. IST

No, this is an executive certificate programme, especially curated for working professionals, offered by E&ICT Academy IIT Guwahati in partnership with Edureka

Upon successful completion of this programme, you will get a certificate of completion or participation – as applicable – from E&ICT Academy IIT Guwahati

If you miss a live class of this programme, the recording of the same will be made available within the next 24 hours which you can subsequently access 24X7 for the entire duration of the programme. However, in order to calculate your attendance requirement for successful completion, only attendance to live sessions will be considered for calculations

To help you get the best of both academic and industry perspective, the classes for this programme will be conducted by eminent faculty from IITs as well as industry professionals who have experience of how concepts are implemented and managed real time at one’s workplace

This programme is conducted in a live and virtual mode and therefore participants are expected to begin and complete the programme with the rest of the batch and so this programme needs to be completed within the specified duration i.e. 11 months – as per the schedule published from time to time during the course of the programme

Since Digital Business Management skills can be applied across multiple functions in an organization, there is a variety of job roles that are available for professionals seeking to establish a career in this domain. Some of the available roles include, but not limited to Digital Strategy Specialist, Digital Business Strategy Consultant, Digital Business Analyst, Solutions Engineer, Digital Business Product Manager, Digital Recruitment Specialist, HR Analyst, Digital Marketing Lead, Social Media Specialist, Digital Media Manager, Business Growth Manager etc.

Advanced Executive Certificate in Business Management in Digital Era provides participants with a rounded knowledge of how digitalization can be applied across various functions within an organization with a distinct view to improve operational efficiencies, increase profitability and build resilience. This course covers how digitalization has influenced traditional domains like Marketing, HR, Finance, Supply Chain etc. and how knowledge of these influences and techniques is critical to charting a sound digital business strategy for your organization. You will also get an opportunity to do module level projects in your own domain of expertise, allowing you to learn through hands-on practical implementation.

Candidates who satisfy the following criteria are eligible to enrol for this programme
  • For Indian Participants – Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Candidates with a minimum of at least 5 years of relevant work experience.

  • Functional experts who aspire to ascend to managerial positions in tech centric, tech-enabled or eCommerce organizations.
  • Working professionals seeking to gain structured knowledge of digital inroads within various organizational functions.
  • Executives tasked with responsibilities of digitalization initiatives within their respective areas of expertise.
  • Senior leaders and department heads expected to lead digital strategies and initiatives with a specific intent to improve efficiency and/or increase scale of operations.
  • Entrepreneurs who want to gain comprehensive knowledge of how digital businesses operate and techniques to manage the same.

You can email the Admissions Office at [email protected] or call your Program Advisor or Admissions Manager.

In order to secure admission to this programme, you will be required to submit soft copies of the following documents
  • Passport size photograph.
  • ID proof (Copy of Adhaar card, driving licence, passport or similar).
  • Copy of Degree Certificate or Marksheet of last semester as available.
  • Declaration of details of work experience as mandated.

Click here to register online and complete an application for this programme. The Program Advisor/Admission Manager at Edureka will do a preliminary eligibility check with the interested candidates. This may include for initial scrutiny against specified eligibility criteria like educational qualifications, years of experience, details of current employment and proficiency in English amongst others. Once eligibility has been established, qualifying candidates may register online at edureka.co and proceed to pay the down payment or the full program fee online. Candidates will also be required to complete a detailed application form and furnish soft copies of necessary documents for validation and selection. Candidates will be required to pay the program fee as per the options chosen by the candidate. If you have any questions about the kind of supporting documents that needs to be uploaded, please speak with our Program Advisor/ Admission Manager who will be able to guide you through the process. All the information and documentation provided by you at the time of enrolment will be duly verified by Edureka and the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and you may run the risk of forfeiting the fee paid.

Indian participants will need to pay Rs.1,71,100 as programme fee. This amount is inclusive of taxes and so no additional GST will be payable. Participants residing outside India will be required to pay USD 2600 as programme fees.

The program fee includes your tuition charges for all live and synchronous sessions, learning materials, case studies, tutorials, simulations and assessment charges/exam fees as applicable. The program fee also includes a one of its kind, 6 months long individualized and personalized career support services offered by Right Management India, is a global leader in Career Transitioning and Management.

There is a campus visit for programme conclusion and valedictory function, that may be organized towards the end of the programme. This is optional for participants. Should you choose to visit the campus at that time, then the travel and stay related expense as applicable, will need to be borne by you.

Yes, Edureka has tied up with a financial service providers. Should you require any assistance with financial loans, our Program Advisor/Admission Manager will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between you and the financing agency/bank and Edureka will have no role whatsoever in this financing arrangement between the two parties. In order to proceed with the loan, you will need to complete your online registration with Edureka, pay the specified down payment and share the necessary documents for validations.

Yes, if your credit or debit card has a payment through EMI option enables, you can choose an EMI option at the time of paying through your credit or debit card. We also have other financing options offered through other financial service providers that you may wish to consider. For more information, reach out to our Program Advisor/ Admissions Manager.

If you choose to opt out of the course with more than 21 days remaining for course commencement, you may raise the request for the same with our Student Relationship Manager and you will be eligible to get an appropriate refund post deduction of a penalty amount Rs.5900 in you are an Indian participants & USD 125 if you are a for foreign participant. You will not be eligible for any refund if the refund request is received within 21 days or less from course commencement date.

Edureka, in partnership with an Institute, where applicable, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition, pandemic related or force majeure events. In the event that Edureka or the Institute cancels a scheduled course, the participant will receive full fee refund for the same. All refunds, in such cases, will be processed within 30 days from intimation of refund approvals by Edureka.

Valid requests for refund of fees on account of cancellation of enrolment by the participant shall be considered only if such requests are received at least 21 days prior to class start of the programme. On receipt of such valid requests for refund of fees, the down payment or fee paid shall be refunded after deducting a penalty of Rs.5900 for Indian participants & USD 125 for foreign participants. All refunds, in such cases, will be processed within 30 days of receipt of a valid refund request. In all other cases, no refund shall be made.

No, in the normal course, we do not encourage transfers to subsequent batches as it impacts your learning and career goals. Additionally, batches are monitored by the institute and are run as per their standards. However, in exceptional & compelling circumstances, you may raise your concern and transfer request with your Student Relationship Manager (SRM) who will present your case to the Institute for approval. You will be eligible to transfer to a subsequent batch if and only if the request is explicitly approved by the Institute(s). Do note that such batch transfer requests needs to be made at least 21 days prior to the commencement of the program.

  • A Batch Transfer fee of Rs.5900
  • Differential amount of fees if there is a difference in the program fee between the 2 batches
  • Actual costs for tools/simulations/licences or learning materials – as determined by the Institute
  • If the batch transfer request is approved more than one financial year apart, only the base fee paid will be considered as advance payment towards the next batch. The tax component will not be adjusted towards the applicable for the current batch you are being transferred to

You can attend the live classes of this programme using a laptop or desktop with basic specifications. However, in order to optimize your learning experience we recommend that you have the following;
  • Internet speed of 1 Mbps minimum (preferable wired connection)
  • Supporting OS – Window 7, Window 8, Widows 10, Safari & Mac OS
  • Recommended Browser – Google Chrome and Firefox
  • Recommended Device – Laptop or Desktop (Avoid using Mobile or Ipad)
  • Functional web cam, microphone and speaker enabled on your laptop/desktop
  • Latest Adobe flash player should be installed in your system

Once your admission to the programme is confirmed, dedicated Student Relationship Manager (SRM) will be assigned to you and you may direct all your queries and questions related to the content and delivery to you assigned SRM. Alternately, since the classes are all live and virtual, you will also have the opportunity to raise your academics related questions and doubts with the faculty either real-time during the class or offline through our LMS.

Any queries you have regarding the programme or the admission process may be directed to our Admissions team. Once your enrolment to a programme is confirmed, a dedicated Student Relationship Manager (SRM) will be assigned to you and you may raise all subsequent queries and clarifications with the assigned SRM.

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